FOR IMMEDIATE RELEASE
Joanie Sweeney
215.584.7467
JSweeney@LaurelHillPHL.com
Two of the Philadelphia Region’s Most Historic Cemeteries Get a Facelift
PHILADELPHIA (July 2022) – Historic Laurel Hill Cemetery and West Laurel Hill Cemetery and Funeral Home announced today the release of a brand refresh, including a new name, logo, and website. The new brand, Laurel Hill, is part of a larger strategic planning process of increasing clarity and greater connectivity between the organization’s cemetery services, funeral services, educational programs, and arboretum.
The new brand, rooted in centuries of stewardship and stories while embracing a future of growth and sustainability, unifies Laurel Hill East (Philadelphia, PA), Laurel Hill West (Bala Cynwyd, PA), Laurel Hill Funeral Home (Bala Cynwyd, PA), and the Friends of Laurel Hill. The brand platform is built on the organization’s three foundational pillars of eternal rest, recreation, and civic value.
“Our new brand brings a new dimension to our organization that clearly articulates who we are, what we do, and what differentiates us,” said Nancy Goldenberg, President & CEO of Laurel Hill. “With Laurel Hill, we now have a clear level of consistency across multiple communication channels which we know our audiences will find attractive and useful.”
Laurel Hill’s new logo design depicts a sunrise/sunset, representative of its role in the cycle of life, along with a bridge demonstrating the connectivity between Laurel Hill East and Laurel Hill West across the Schuylkill River. The logo also honors the historic cemetery legacy with its headstone-shaped base. The new website, www.laurelhillphl.com creates a comprehensive, user-friendly site designed to effectively convey information for all level of users. Laurel Hill’s new brand was designed by Philadelphia-based J2 Design.
For more information or to coordinate an interview about Laurel Hill’s rebrand initiative, contact Joanie Sweeney at jsweeney@laurelhillphl.com or (215) 584-7467.
About Laurel Hill
Laurel Hill is a privately owned, non-denominational organization located in Philadelphia and Bala Cynwyd, Pennsylvania. Together, the organizations are dedicated to three pillars – Eternal Rest, Recreation and Civic Value – that sustain the cemeteries and serve our communities. The Friends of Laurel Hill is a nonprofit membership organization that works with the cemeteries and funeral home in preserving, protecting, and promoting their historic character. To learn more about the cemeteries, funeral home, and Friends, visit www.laurelhillphl.com.
